Lipton for the future



On the Lipton tea plantation

As you can see in my first blog fair trade does not only guarantee a fair price for the producers in the developing countries, beside that companies also have to respect the living conditions of their employees, especially women and children.

Lipton is a great example of a multinational who is very motivated to improve the standard of living on their tea plantations. That is why they are rewarded with the rainforest alliance certification. On these plantations the workers are treated fairly. On the one hand the work conditions are good. The farmers get a fixed income and they aren’t allowed to work more than eight hours a day. On the other hand the living conditions are respected as well. They have a decent house to live in and there is clean water available. Lipton is also taking care of the families of their workers. They provide medical service to them and the children can enjoy free education.

For me this is a praiseworthy project from Lipton, they do really help the poor people in the world. But it’s obvious why Lipton is showing this commercial on TV so often, so I realize that Lipton is using their certification as a PR-tool.

Used sources:
http://www.youtube.com/watch?v=f6bD1Sd1lmU&feature=related

http://www.liptonforthefuture.be/?lang=nl

Stefanie De Lille