In the post called ‘What is fairtrade?’, we can read some conditions of what fairtrade is all about. In my view the role of the environment mentioned there is crucial. What would be the use of fairtrade when it helps the farmers on the one hand but neglects the role of the environment on the other hand.
The eco-friendly policy fair trade stands for might also be an extra-stimulus for potential buyers. Giving more money for two similar products might not look rational at first sight, however, it does when you know what you are paying for. You can see it as an investment, it’s not all about giving more money to poor people but it also helps out ourselves to live in a cleaner and better world by guaranteeing this product is eco-friendly.
I can only acclaim that the ecological aspect gets more promotion. People need to be aware that they are buying good products. They have the key to change this planet into a more fair and healthier world.
Cédric De Prol
http://fairtradehelps.wordpress.com/about/
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