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| Emma Watson |
Emma Watson, the famous actress of the legendary Harry Potter movies, uses her popularity to show people what fair trading is all about. She visited a project, called swallows, in Bangladesh where handmade clothes are produced. This project was different from the other places she had visited before. The living conditions were much better, there was a sense of community, the employees were proud of what they were doing and women were earning the same as men.
There are lots of other examples about celebrities who are supporting fair trade. In 2002 and 2004 special benefit concerts were held in London to promote fair trade. Chris Martin from Coldplay was one of the performers. But also here in Belgium famous people are using their power to help the Oxfam shops. Remember all the advertisements in the magazines some years ago with Dina Tersago, Francesca Vanthielen, Goedele Liekens, Roos Van Acker, Guy Verhofstadt and many others.
I find it very important that celebrities are involved with fair trade because people look up to them and so they have much influence. If they support fair trade I believe that more people will buy fair trade products, which can only be a good thing.
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| Guy Verhofstadt |
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| Dina Tersago |
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| Roos Van Acker |
Used source:
Stefanie De Lille
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