donderdag 4 november 2010

Fairtrade is unique

Before we discuss the subject fair trade and the social and environmental standards it is related to, I suggest to clarify a bit the Fair Trade Foundation. fair trade is the only ethical label whose purpose is to tackle poverty and empower producers in developing countries. It delivers unique benefits to producers and the markets.
First of all it is unique for the producers. For their products, buyers must pay at least a fair trade minimum price. This price aims to cover the production costs so it forms a safety net for farmers when market prices fall below a certain level.
Producer organizations are always paid a premium for development, which can only be used for the social and economic benefits of the workers and not for company owners.
Second, it is unique in the market. The Fair Trade Foundation has become the most widely-recognized ethical label in the world. A study in 2008 showed that a half of the consumers are familiar with the fair trade mark.
 I think fair trade is a very interesting subject with a lot of topics we can discuss during this year! 

1 opmerking:

  1. It’s interesting that you mention that report from 2008. A lot of articles you find on the internet refer to it. That’s why I’m going to tell something more what this article is about in my next blog.

    Stefanie De Lille

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