In this blog I would like to write about one of the disadvantages Lynn mentionned. The distribution of fairtrade products is something that certainly needs to be mentionned in our next tasks. It is clear that fairtrade is sometimes hard to find in supermarkets and even harder to find in grocery stores, everyone links fairtrade to the Oxfam shops. We can question usefulness for the progress of fairtrade to find its products everywhere.
On the one hand we can say that the more places the products are available, the more the consumer is confronted with these products and the more they will buy these products. A problem for many consumers who really want to buy fairtrade products is that not all products are available in a fairtrade version, so when you implant the fairtrade products in a supermarkt they can buy all their products they need at one place.
On the other hand we can doubt if the effect will be that big as aspected. Most of the people are rationalist and will buy the cheapest products and not the fairtrade products. People who really want to buy these fairtrade products because they believe in its concept will definitely go to the Oxfam shops if that is the only place to find this products.
I conclude that increasing the distribution of the fairtrade products is a good cause, but we may not overrate the effect of it.
Cédric De Prol
(no sources used)
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